A coastal town situated 904kms north of Perth, Carnarvon is part of Western Australia's popular Coral Coast tourism area. It lies at the mouth of the Gascoyne River on the Indian Ocean and the nearby world heritage listed Shark Bay region lies to the south of the town and Ningaloo Reef to the north.

Long standing industries in tourism, fishing, mining, agriculture and horticulture keep the local economy strong. Due to climatic advantages in the region, growers are able to meet out of season demand in national and overseas markets providing a range of fresh produce year round, particularly bananas, tomatoes, grapefruit, mangoes and grapes.